Where the best health system marketers meet.
Leaders in the healthcare industry have long pursued the need for deep, meaningful change in health system marketing and branding. For more than a decade, the top health system marketers in the country have explored marketing disruption at the Joe Public Retreat.
Unlike other conferences that feature a speaker-heavy format, the Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but also to engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes and roundtable discussions all focus on the transformation of healthcare marketing. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry.
2027 THEME : BUILT FOR WHAT’S NEXT
We’ll focus on what it takes to make your organization’s AI vision real: the data, infrastructure, talent, workflows, governance, and leadership needed to put AI to work.
ARTICLE
The Future of Healthcare Marketing Looks Nothing Like Its Past
March 10, 2026
AI may be rewriting the rules of health system marketing, but the bigger question is what still sets one organization apart when personalization becomes the baseline.
This article unpacks the biggest questions and boldest themes that emerged from JPR 2026 as leaders looked ahead to what MarCom could become by 2028.