DELIVERING THE FUTURE
TO HEALTHCARE'S LEADING BRANDS
The future of marketing and communications demands embracing technology, data, AI. It requires moving at lightning speed and adopting new approaches and strategies. Most importantly, it requires driving material impact. The best brands in healthcare aren’t waiting for the future — they are partnering with BPD to embrace the future today.
NORTHERN LIGHT HEALTH
Building a non-promotional brand to reconnect Mainers for better health
BPD Highlights
In the News: Building the Right Foundation to Enable AI-Driven Healthcare Workflows
Drew Marlatt, BPD’s VP of Data Products and Technology, was featured in a new eHealthcare Strategy & Trends article covering the virtual AI in Healthcare Marketing Week: AI adoption in...
The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest
At the end of 2025, the average health system operating margin sat at 2.0% (according to Kaufman Hall’s National Hospital Flash Report). Say it with us… two percent. After the...
HMPS 2026
BPD Healthcare will be at HMPS this year—find us at Booth #32. Our EVP of Strategy & Innovation will join a panel, and we’re hosting a happy hour to continue...
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