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The Future of Healthcare Marketing Looks Nothing Like Its Past
At the tenth annual Joe Public Retreat, BPD Healthcare brought together the nation’s leading health system marketing and communications executives…
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5 Healthcare Trends That Will Shape Marketing in 2026
Those of us in healthcare can feel it: the ground is shifting, and transformation is happening live. In 2025, AI…
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LIVE FROM HLTH25: Jacob Plummer on how AI can scale clinical capacity
“I think of it as a resident physician that is in an AI format.” At HLTH 2025, Jacob Plummer shared…
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The Einstein Divide
The Einstein DivideTransforming marketing & communications in an AI era AI is the hot topic in every healthcare marketing room…
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The AI Era: The Golden Age of Healthcare Marketing
This is the most exciting time to be alive. And it’s absolutely the most exciting time to be a healthcare…
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From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore
Here are the four critical lessons you need to know from BPD’s Joe Public Retreat.
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The Catalyst for Change: “Rome Is Burning”
With an eagle eye across health system marketing nationwide, we identified a tough trend: health system CMOs weren’t just facing…
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Healthcare Marketing in 2024: Embracing Generative AI and Machine Learning
Gain a strategic edge by embracing generative AI and Machine Learning for hyper-personalization, predictive analytics, cross-channel integration, and enhanced customer…
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Three 2024 Search Trends to Act On
Over the last 30 years, consumers have adopted search as a way of living. Search engines are at the core…
