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LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare
“We want to transform and revolutionize, or create a different type of healthcare system.” At HLTH 2025, Dr. Olivia Richman…
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LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing……
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Three 2024 Search Trends to Act On
Over the last 30 years, consumers have adopted search as a way of living. Search engines are at the core…
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Say What, Clubhouse? The rise of social audio
Last year, WIREDsaid it well: “The future of social media is all talk. The year 2020 was all about giving…
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Data-driven friendships: understanding your audience to create relationships through content
Recently, we looked at how great content can turn awareness into relationships: Campaigns that create awareness are just step one.…
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Steps two to 1,000: how content turns awareness into relationships
Quick. Off the top of your head, name three marketing campaigns. Which come to mind first? Share a Coke? Dove’s…




