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LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare
“We want to transform and revolutionize, or create a different type of healthcare system.” At HLTH 2025, Dr. Olivia Richman…
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LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing……
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Revenge of the Attention Economy: Why Moments Matter More Than Ever
From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into…
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The Future of Social Media Marketing
How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How…
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Blending Art and Science: Data-Driven Storytelling
What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing.…
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Data or Bust: The Power of Precision Marketing
What if… healthcare marketers could speak to audiences one-on-one? What if… machine learning underpinned your marketing, getting smarter every day…
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Newsflash: First Tupac now…HoloDoc?
In this week’s newsflash, we’re talking hologram technology (from Coachella to hospital rooms) and consumer perceptions of AI in healthcare.…
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Newsflash: The Surgeon General’s Call for Warning Labels on Social Media
The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare…
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Three 2024 Search Trends to Act On
Over the last 30 years, consumers have adopted search as a way of living. Search engines are at the core…
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Say What, Clubhouse? The rise of social audio
Last year, WIREDsaid it well: “The future of social media is all talk. The year 2020 was all about giving…
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Data-driven friendships: understanding your audience to create relationships through content
Recently, we looked at how great content can turn awareness into relationships: Campaigns that create awareness are just step one.…
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Steps two to 1,000: how content turns awareness into relationships
Quick. Off the top of your head, name three marketing campaigns. Which come to mind first? Share a Coke? Dove’s…





