Consumer Attitudes & Behaviors

September 1, 2026

New research on how consumers are navigating healthcare decisions in 2026 Healthcare consumers are making decisions differently than they did…

July 28, 2026

How AI is reshaping the healthcare decision journey Artificial intelligence is moving from experimentation to everyday use in healthcare. Consumers…

July 13, 2026

Emily Baker, VP, Innovation, and Mallory Roman, PhD, Director of Research & Marketing Science at BPD Healthcare were recently featured…

June 3, 2026

BOCA RATON, Fla., June 3, 2026, Healthcare consumers are researching symptoms, evaluating providers, and forming brand opinions using digital tools,…

April 13, 2026

Stephanie Wierwille, BPD’s EVP of Strategy & Innovation, was featured in a new eHealthcare Strategy & Trends article covering the…

December 22, 2025

Those of us in healthcare can feel it: the ground is shifting, and transformation is happening live. In 2025, AI…

November 25, 2025

What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive…

September 30, 2025

In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas…

August 4, 2025

In this episode of The No Normal Show, hosts Stephanie Wierwille and Chris Bevolo explore one of the most pressing…

July 29, 2025

In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the…

July 21, 2025

Healthcare might be serious business—but who says it has to be boring? In this episode of The No Normal Show,…

July 15, 2025

In this episode of The No Normal Show, Desirée, Stephanie, and guest Victoria Davis unpack the cultural, emotional, and operational…